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Privacy Policy

Last updated: May 15th, 2020

Yoga Beyond the Studio LLC, a Virginia limited liability company (“we”, “our”, “us” and similar derivatives), accords the highest priority to protecting the online privacy of our users (“you”, “your” and similar derivatives).

This Privacy Policy (this “Privacy Policy”) will inform you about the nature of the information that we collect and how we use, protect and sometimes disclose such information.

Amendments and Updates

This Privacy Policy or any part hereof is subject to amendments, updates and/or changes at any time without any prior notice to you or anyone else. All such modifications shall come into effect immediately upon posting on our website (“Our Website”). You are advised to visit this webpage periodically for the latest on this Privacy Policy.

Privacy of Children

We comply with the principles and provisions of the Children’s Online Privacy Protection Act of 1998 and do not knowingly collect any personally identifiable information from children below the age of thirteen (13) years. If you are under eighteen (18) years of age, you are expressly prohibited from using Our Website by the Terms of Service Agreement (the “Terms of Service”), which is incorporated herein by reference, posted on Our Website. In the event that we have inadvertently collected any personal information from a child below thirteen (13) years of age, we encourage our users to bring to our attention all such instances. We shall take all reasonable steps to delete such information from our servers.

Collection of Information

We collect personally identifiable information, including, but not limited to, your name, postal addresses, IP addresses, IP address geographical locations, phone number, and email addresses, when you submit this information to us or when you interact with our website. In order to purchase any services on Our Website, you will be required to submit certain contact information, including, but not limited to, your name, email, phone number, shipping and billing addresses and payment information, to our third party payment processor. Payment information may include your credit card and/or online check information. The payment processor will collect and store your payment information and transmit your other contact information to us so that we can fulfill your order. We will not receive any payment information from the third party payment vendor. We will store your contact information and may contact you at any time with future news, advertisements, survey requests and updates, unless you choose to-opt out, as described below.

Opt-In and Opt-Out

We only send news, advertisements, survey requests and updates to users of Our Website who opt-in to receive such information. If you purchase a product and/or service on Our Website, you agree to opt-in to receive this information. If you no longer want to receive such information, you can always change these settings in your user account after logging into Our Website with your account name and password.

You may receive mail and/or email from us containing information on new products and/or services and/or upcoming events. If you do not wish to receive such mail or email, please let us know by sending an email to info@yogabeyondthestudio.com.

Collection and use of Non-Personal Information

In addition to the above-mentioned personally identifiable information, when you visit different webpages on Our Website, we may also collect certain non-personal information, including, but not limited to, the type of browser used to access Our Website, the Internet Protocol Address (“IP Address”) of your computer or electronic device, the IP Address of your Internet Service Provider and the Operating System installed on your computer or electronic device. We may collect this information directly, or use a third party to collect this information on our behalf. Generally, this information is used to improve the layout and content of Our Website, provide you with customized advertisements, analyze Our Website’s usage and enhance your overall website-usage experience.

We currently use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Collection and use of Cookies

Cookies are small text files that are placed on the hard disk of your computer system or electronic device by a webpage server. The cookies are employed to determine information, like how you use Our Website and how you use our services. The cookies are also used to remember the repeat visitors to Our Website without any requirement to login repeatedly while the session is on. Our cookies do not compromise your online privacy or damage your computer system or electronic device in any manner whatsoever.

Advertising and Marketing Technologies

We use a variety of technologies to track your actions on our website and advertise to you through third-party websites and other third-party platforms. This process is generally called “remarketing” or “retargeting.” Personally identifying information is not shared or collected by us, but may be collected and stored by our third party advertising partners, over which we have no control. These retargeting services use cookies and other technologies to track user behavior and provide customized advertising to users.


We may use “visitor action pixels” from Facebook Inc. (hereinafter “Facebook Pixels”) on our website for retargeting purposes. Facebook Pixels are a type of cookie. Facebook Pixels allow tracking of a Facebook user’s behavior after the user clicks on a Facebook advertisement and is redirected to the advertiser’s website. Using this process, we are able to measure the efficacy of our advertising and marketing through Facebook through anonymized data. Facebook Pixels also allow Facebook to customize its advertising to its users, including providing advertisements for websites that users have already visited. Using this process, Facebook may provide you with advertisements for our website and services. Specific user personal information is not shared with us, but Facebook may store and use personally identifying information for its own marketing and other purposes. You may opt out of this process by modifying your advertising preferences with Facebook here: https://www.facebook.com/settings?tab=ads


We may also use the retargeting services from Google Inc. (hereinafter “Google”), such as AdWords Remarketing and Google Analytics for Display Advertising. These services use cookies, track your behavior on our website and others, and allow for customized advertisements to be displayed to you through Google’s platforms. You can learn more about Google’s privacy policy and opt-out procedures here: http://www.google.com/settings/ads/onweb/optout


We may also use retargeting services through AdRoll Group (hereinafter “AdRoll”). This service uses cookies, tracks your behavior on our website and others, and allows for customized advertisements to be displayed to you through AdRoll’s platforms and advertising partners. You can learn more about AdRoll’s privacy policy and opt-out procedures here: https://www.adrollgroup.com/privacy

Third Party Links

Our website may also contain links to third-party websites of promoters, advertisers, affiliates, partners, agents, etc. However, we do not review, control or monitor in any way the privacy practices of such linked third party websites. Therefore, we recommend that you review the policies and procedures of the linked websites before interacting with them.

Disclosure of Information

Our use of your personal and non-personal information is strictly in accordance with the policies and provisions outlined above, except as it relates to:

  1. Disclosure to government agencies in response to legal processes, such as subpoenas;
  2. Any unlawful or unauthorized access to and transmissions of information from Our Website;
  3. Disclosure of any information by you on message boards, public forums, blogs, social networking websites or any other publicly accessible online or offline media; or
  4. Disclosure of such information as an asset on account of the sale, or partial sale, of Our Website to a third party.

Ownership and use of Posted Information

Any communication or material (including, but not limited to, any information, data, communications, software, photos, videos, graphics, music, sounds and other materials that can be viewed on a website) that you transmit to Our Website or to us, whether by email, post or other means, for the purpose of public consumption on the internet, will be treated as non-confidential and non-proprietary. While you retain all rights in such communication or material, you grant us and our agents and affiliates a non-exclusive, fully-paid, perpetual and worldwide license to copy, distribute, display, perform, publish, translate, adapt, modify and otherwise use such communication or material (including any communication or material submitted prior to the effective date of this Privacy Policy) for any commercial or non-commercial purpose regardless of the form or medium (now known, not currently known or not yet devised) in which such communication or material is used. Additional terms relating to transmitted communications or materials are found in our Terms of use Agreement.

Disclosure to Third Party Yoga Teachers

Our Website’s primary purpose is to connect yoga students like you to third party yoga teachers (“Third Party Teachers”). Every Third Party Teacher (and its agents and employees that have access to student information) that connects with students through Our Website is required by contract to maintain the confidentiality of information that you provide through our website that you would reasonably expect to remain private (specifically including student names and contact information and places for meeting students). When you request a session through Our Website, some information (like the size of class requested and the general geographic area where the session is requested) will be available to all Third Party Teachers that access Our Website. Once a session is confirmed with a particular Third Party Teacher, we will share additional information with them in order to coordinate the session, such as your name and the specific location of the session. Notwithstanding the foregoing, we reserve the right to share any information you provide through Our Website (excluding credit card or other payment source information) to Third Party Teachers at any time, which information will be subject to the confidentiality agreements we have with the Third Party Teachers.

Contact Us

If you have any questions about our privacy policies, please contact us.